Jonathan Song

Jonathan Song is responsible for Plaza Premium Group’s business development strategy, including mergers and acquisitions, global expansion and diversification of the Group’s brand portfolio across Asia-Pacific, Middle East, Latin America, Europe and North America, including Plaza Premium Lounge and Plaza Premium First, Aerotel, ALLWAYS, Airport Dining and the Group’s mobile-app based global airport membership program – Smart Traveller. He focuses on business expansions via strategic partnerships and digital transformation to expand end-to-end, seamless hospitality worldwide.

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Presentation

The synergy of airport retail and hospitality: capitalizing on non-aeronautical revenue

Collaboration between airport retail and hospitality has immense potential for growing the airport business economy. Airport hospitality outlets, like lounges, provide retail brands with a new avenue to diversify their revenue streams, while lounge operators can offer in-lounge shopping services, which can be seamlessly integrated with loyalty programs. This synergy between retail and hospitality not only boosts revenue potential but also enhances customer engagement and loyalty, opening up vast opportunities to maximize non-aeronautical revenue and truly harness the synergistic potential shared by airport and concession industry players. With the right strategies, they can successfully monetize this dynamic segment.

The audience will learn:

• Growing the airport business economy requires strategic collaboration
• The intersection of airport retail and airport hospitality presents significant opportunities for growth and monetization
• Creating a diverse and seamless experience is essential for enhancing passenger engagement and satisfaction
• Cross-selling and bundling products open new avenues for revenue and growth in the airport business
• Maximizing non-aeronautical revenue through synergistic collaboration between airport and concession industry players